From the network of our skills base, we can call upon known and valued design professionals all with senior communications pedigrees, to support any campaign requirements - from internal communications through to media neutral international brand launches. - Brand Creation & Architecture - Design Conceptualisation and development - Media Channel Analysis - Print buying and management CASE STUDY CLIENT: Basic Skills Agency, new product launch of 'Link Up' SECTOR: Government BUDGET: £50-75,000 per year The Basic Skills Agency was launching a new volunteer project in specific target areas in England. This is a pilot project for a possible future national roll out. BRIEF: The brief was to develop a brand identity for this project and differentiate it from the very competitive environment of volunteer acquisition. The project involved: - Strategic planning and project management - Market research of creative approach and messaging - Creative development of printed material - Print management - On going marketing material development and support of the in-house project team EFFECTIVENESS: The project had a target to recruit 6,000 volunteers between March 2003 and June 2004, up to November 2003 5,000 have been recruited in a very competitive market. copyright hurstpark ltd 1994-2006 disclaimer | privacy | accessibility